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TIME: Almanac 1995
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<text id=89TT0939>
<title>
Apr. 10, 1989: Where Gossip Is Only A Rumor
</title>
<history>
TIME--The Weekly Newsmagazine--1989
Apr. 10, 1989 The New USSR
</history>
<article>
<source>Time Magazine</source>
<hdr>
PEOPLE, Page 106
WHERE GOSSIP IS ONLY A RUMOR
</hdr>
<body>
<p>By Howard G. Chua-Eoan/Reported by Sally B. Donnelly/Moscow
</p>
<p> In the Soviet Union don't look to read about actor X
sneaking out to the Bolshoi with starlet Y, while his famous
author wife is on vacation in Odessa with her children from two
previous marriages. Even if X and Y were engaged in hanky-panky,
the country could not do the story justice, since it lacks the
equivalents of People or Vanity Fair, the National Enquirer or
Entertainment Tonight. Nor do famous lives play themselves out
in newspapers or on television. The press is as conservative as
the society at large, where direct questions about private lives
are considered insulting. Movie magazines are simply film
synopses and accounts of production and casting.
</p>
<p> That does not mean, however, that inquiring Soviet minds
don't want to know. "It often seems as if it is the national
pastime to gossip about me," says pop superstar Alla Pugacheva,
39, the biggest musical draw in the country. "Perhaps we are
better off here than in the West. We do not have entire
magazines devoted to our private lives. But Soviets don't need
a magazine to gossip." Instead, a vast rumor mill operates 24
hours a day, 365 1/4 days a year. A study of some unofficial
youth groups in Tadjikstan in Central Asia listed among them
"Celebrity Hounds," which a local paper described as "people who
try to gain prestige among the less informed by exchanging
stories about the private lives of stars."
</p>
<p> Some may consider the meager trickle of personal detail
about a pop star a blessing, but the lack of information about
politicians proved to be a handicap for voters in last month's
election. "Even if voters knew a candidate's program, they did
not know the man himself," complains Yegor Yakovlev, editor of
Moscow News. Soviet newspapers and magazines discuss the
personal lives of leaders only when the person is dead and
usually out of favor (thus only last fall did Moscow News claim
that Leonid Brezhnev, who died in 1982, had been revived from
clinical death in 1976, and was tended constantly by doctors for
the rest of his life) or when refuting a nasty bit of gossip.
Observes Zhenia, a semiprofessional celebrity watcher in Moscow:
"The way it works is that first a rumor starts, then gains
momentum, then, and only then, something appears in the press
denying the rumor as unfounded."
</p>
</body>
</article>
</text>